1
Q
Solution DE? How do they prime
A
Superordinate savings goal
- Goal-related words
- Making overall portfolio loss salient
- Explicitly mentioning a goal with clear-end state
2
Q
Difference goal attainment and commitment and its consequences
A
Attainment- u think u already achieved it but you didnt. Get less motivated to finish
Commitment - motivated to finish
3
Q
Use which other heuristic?
A
Loss aversion (DE) en mental accounting: treat each investment as a seperate
4
Q
Explain how super ordinate….solves the DE
A
Inv reject means that are not instrumental to the goal (losers) and accept the ones that are good (w).
Encourages to think more abstractly - reduces sensitivity to losses
- winner signals commitment to SG - keep investing
