individual behavior
microeconomics
market is the central idea
microeconomics
the relationship between buyers and sellers
market in microeconomics
market force from customers
demand
willingness and ability to buy good/service
demand
desire and purchasing power must be present
demand
nothing else changes
ceteris paribus
inversely proportional law
law of demand
price is the only factor
law of demand
↑ price, ↓ demand
↓ price, ↑ demand
law of demand
change in price affects purchasing power of disposable income
income effect
change in price of substitute goods affects demand of other goods
substitution effect
↑ price, ↓ purchasing power
↓ price, ↑ purchasing power
income effect
↑ substitute price, ↑ demand of other
↓ substitute price, ↓ demand of other
substitution effect
consume until marginal utility is equal to marginal cost (price)
law of diminishing marginal utility
↑ consumed, ↓ utility
law of diminishing marginal utility
mathematical representative showing Qd and P
demand function
compute potential profit
forecasting
table that shows change in Qd and change in P
demand schedule
graph version of demand schedule
demand curve
along demand curve; caused by change in price
movement
of demand curve; non-price factors
shift
↑ Qd, ↓ income
↓ Qd, ↑ income
change in income (inferior goods)
↓ Qd, ↓ income
↑ Qd, ↑ income
change in income (normal goods)