1
Q
Wozu dient hybris Commerce?
A
- hybris supports B2C and B2B organizatins in delivering a consistent experience across all channels
- makes it easy for consumers to find, learn about and purchase products
- Systems with unified customer interactions and transactions
2
Q
Welche Faktoren beeinflussen eCommerce?
A
- Traffic (meint: dass Besucher die Seite besuchen, also SEO, …)
- Marketing (also auch: den Besucher in einen Kunden zu verwandeln)
- Search and Navigation (einfache und intuitive Suche auf den Seiten)
- Delivery Options
- Checkout Process
- Payment Gateway
- Omni-channel-Funktionen
- Order Management
3
Q
Welche zwei Module für Rabatte gibt es und wie unterscheiden sich diese?
A
+ Voucher
- Discount that can be applied to an order
- absolute discount OR relative discount
- Redemption by the customer
- Promotional medium for marketing
- Customer service compensation
- Employee discounts / gifts
+ Promotion
- Represents a rule
- In relation to products, categories, spending or shipping
- Applied automatically
- Prevented from activation using restrictions
4
Q
Welche Voucher-Typen gibt es?
A
+ Single-code / Promotion Voucher
- Single fixed code
- Redeemable multiple times
+ Multi-code / Serial Voucher
- A sequence of codes
- Each code redeemable once
5
Q
Was ist eine Promotion und welche verschiedenen Typen gibt es?
A
Promotion:
- Rule set that defines the conditions for activation (e.g. customer group, products, …)
- Set of operations that define the effect of promotion
+Product-level Promotion:
- based on products
+ Order-level Promotion:
- based on shopping cart / order attributes
6
Q
Welche Voucher-Restriktionen gibt es out of the box?
A
Voucher Restrictions:
- Order Count
- Revenue
- New Customer
- Current Order Value
- Products
- Product Categories
- Quantity Ordered
- Users
- Time Frames
7
Q
Welche Promotion-Klassen und -Typen gibt es out of the box?
A
Promotion Classes & Types:
- Bundle (Buy A, B and C for 50 EUR)
- Buy X get Y free
- Fixed Price (All shirts 5 EUR each)
- Multi-buy (for every X items purchased, get those X for Y EUR)
- One to one perfect partner bundle (Buy this game and the selected accessory for 25 EUR)
- Percentage discount
- Perfect Partner (Buy a game for 10 EUR with each game console)
- Perfect Partner bundle (Buy a games console and 3 accessories for 20 EUR)
- Stepped multi-buy (Buy any 3 shirts for 50 EUR, 5 for 65 EUR and 7 for 75 EUR)
8
Q
Nächstes: Demo 1
A
d
