2 roles of Ops
2 roles of marketing & sales
2. Communicate info about org’s products/services to customers to procure sales orders.
1 role of product & service development
3 core functions in any org
3 support functions in any org
Operations mgmt =
transformation of inputs into outputs that meet the needs of the customer + try to ensure efficiency.
Describe transformation process model
Inputs –> transformation processes –> outputs
2 types of inputs in transformation process model
2. Transformed inputs e.g. Materials, info, customers
5 types of transformations we could have
What’s the output of a solicitor providing advice to a client?
Output = informed client = change in nature
What’s the output of rail industry?
Output = customer moves from one location to another = change in location.
What’s the output of a comedy show?
Output = entertained customer = psychological change
What are the four Vs of operations for?
Analysing differences between transformational processes.
State 4 V’s of ops & one-line description
What does ops volume of units produced mean for input intensity?
High volume = capital intensive
Low volume = labour intensive
2 benefits of an efficient transformation process
How are finance involve in ensuring operational efficiency?
Mgmt accounts monitor and report on operational efficiency + variance analysis
Value chain =
a sequence of business activities by which, in the perspective of the end user, value is added to the products/services produced by an entity.
Orgs create value for their customers by… + how is this measured?
performing transforming activities.
Measure by customer WTP above cost of activities.
Porter’s value chain is a model of what?
A model of value activities: procure inputs, process them & add value –> generate outputs. Shows the relationship between them.
State Porter’s 5 PRIMARY activities
Porter: what are primary activities?
Those activities directly related to production, sales, marketing, delivery and services.
Inbound logistics =
activities involving receiving, handling and storing inputs to the production system.
Operations = (Porter value chain)
activities which convert resource inputs into final product