A LEVEL PSYCHOLOGY > A2 RESEARCH METHODS - Content Analysis > Flashcards
What is content analysis?
Analysis of a large amount of data by creating a coding system of predetermined categories that can be applied to the content.
What is thematic analysis?
Finding themes that emerge from data after coding has produced quantitative data, and then producing qualititive data from this
Strengths of content analysis
Allows for analysis of large data and data produced is reliable
Limitations of content analysis
Investigator bias from pre-determined catergories and data is interpreted differently from person to person