Normative ethics
what we ought to do and why
Business ethics
normative ethics of business
Ethics reasoning
underpins many sustainability measures and provides a framework for articulating an organisation’s objectives beyond legal requirements
Consequentialist system of ethics
consequentialist - negatives
ford pinto case
in the 1960s, ford developed a low cost pinto to compete with foreign cars. during safety testing, the car failed to meet federal standards, as the fuel tank could rupter and cause fires even in low-speed rear-end collisions. Instead of redesigning a car, they used cost-benefit analysis and calculated that the cost of fixing the issue was higher than the estimated harm. They chose not to implement the safety improvements. this shows how placing a monetary value on human life and relying on flawed CBA can justify harmful decisions
deontological (rules based) system of ethics
deontological system of ethics negatives
virtue ethics
precautionary principle
moral absolutism
moral relativism
are there ways to deal with moral relativism in international business?
yes, set non-negotiable global standards, allow flexibility in less critical areas, use international benchmarks (global anti-corruption frameworks, human rights standards) even if local norms differ
rules based ethics clash with moral relativism
rules based ethics (human rights, company codes of conduct etc.) depend on clear, universal rules. if morality varies by culture, a universal culture may seem inappropriate
e.g. treatment of staff (working hours, rights, etc)
whose interests should the company serve? milton friedman
milton friedman: in his capacity as a corporate executive, the manager is the agent of individuals who own the corporation… and his primary responsibility is to them
shareholders
have residual interest and voting rights
passive investors
e.g. index funds, may not be actively engaged in monitoring & controlling the companies in which they’re invested
business roundtable (2019) - USA
CEO said companies should serve: customers, employees, suppliers, communities, shareholders
corporate governance code (2018) - UK
problems with stakeholder approach
directors duties (2006) - companies act - UK
directors must promote success of the company for shareholders while having regard to: LT consequences, employees, suppliers/customers, environment/community, reputation
stakeholders are still considered but shareholders still come first
should companies still be purposeful?
purposeful: clear social mission, positive societal impact, profit as a result of purpose
- builds trust
- LT value creation
- stronger economy and society
BUT
- can be vague/PR-driven
- hard to measure purpose
- may conflict with profit goals
shareholder primacy remains legally dominant but is increasingly challenged by regulatory, investor and societal purposes
is sustainability declining?
no:
- overall trend is still strong
- stronger regulations (EU, IFRS)
- global adoption of sustainability standards
- china leading in green energy
- firms globally affected by EU rules
yes:
- political pushback (US)
accounting is good because