Net profit
Gross profit - expenses
Gross profit
Sales - cost of sales
Gross margin
Gross profit / sales x100
Ideal: as high as possible
Net margin
Net profit / sales x 100
Ideal: as high as possible
Return on capital employed
Net profit / capital employed x 100
Ideal : greater than return on bank account
Current ratio
Current assets : current liabilities
Ideal: 2:1
Quick ratio
Current assets - closing stock : current liabilities
Ideal : 1:1
Debt/ equity ratio
Debt capital / equity capital
Ideal : 50% is neutral
>50% high
<50% low
BEP in units
Fixed costs/selling price per unit - variable cost per unit
BEP in €
BEP in units x selling price