0
Q
BT
A
Behavioral targeting
1
Q
ATF
A
Above the fold
2
Q
BTF
A
Below the fold
3
Q
CPA
A
Cost per acquisition
4
Q
CPC
A
Cost per click
5
Q
CPD
A
Cost per download
6
Q
CPE
A
Cost per engagement
7
Q
CPM
A
Cost per thousand
8
Q
CPO
A
Cost per order
9
Q
CSP
A
Cost per sale
10
Q
CPV
A
Cost per view
11
Q
CTC
A
Click to continue
12
Q
CTR
A
Click through rate
13
Q
DMA
A
Designated market area
14
Q
DMP
A
Data management platform
15
Q
DR
A
Direct response
16
Q
DSP
A
Demand side platform
17
Q
eCPM
A
Effective cost per thousand
18
Q
FEP
A
Full episode player
19
Q
GRP
A
Gross rating point
20
Q
HTML
A
Hyper-text markup language
21
Q
IAB
A
Interactive advertising bureau
22
Q
IO
A
Insertion order
23
Q
IP
A
Internet protocol
24
KPI
Key performance indicator
25
LDA
Legal drinking age
26
MMM
Mixed media modeling
27
MRAID
Rich media player ad interface definition
28
MSA
Master service agreement
29
OOH
Out of home
30
OPA
Online publisher ad
31
OVP
Online video platform
32
PII
Personally identifiable information
33
POP
Point of purchase
34
RFI
Request for information
35
RFP
Request for proposal
36
ROAS
Return on ad spend
37
ROI
Return on investment
38
ROSS
Run of site
39
RPM
Revenue per thousand
40
RSS
Real simple syndication
41
RTB
Real time bidding
42
SEM
Search engine marketing
43
SEO
Search engine optimization
44
SOV
Share of voice
45
SSP
Supply side platform
46
T&C
Terms and conditions
47
TRP
Target and rating point
48
UGC
User generated content
49
VAST
Video ad serving template
50
VMAP
Video mobile ad player
51
VOD
Video on demand
52
VPAID
Video player ad interface definition
53
WAP
wireless application protocol
54
WWW
World Wide Web
