Advertising objective
2 examples
1.)You can create ads to get ppl to ‘Like’ your Facebook page,
or
2.) create ads to get ppl to visit your website
Create Ads
- Boost your Posts
- Promote your page
- Send people to your website
- Increase conversions on your website
- Get installs of your app
- Increase engagement in your app
- Reach people near your business
- Raise attendance at your event
- Get people to claim your offer
- Get video news
You can track how your ads are working to meet your advertising objective in…
Ads Manager
Objectives
- ) clicks to website
- ) website conversions
- ) page post engagement
- ) page likes
- ) app installs
- ) app engagement
- ) local awareness
- ) event responses
- ) offer claims
- ) video news
oCPM
One of the most powerful features of Facebook Ads is the ability to automatically optimize for success with Optimized CPM or ‘oCPM’ bidding
When you enable oCPM bidding Facebook uses a powerful Algorithm to find the people most likely to convert on your website and serve them ads automatically at the most efficient bid possible
Create a Conversion Pixel
You can create a conversion pixel using any one of these functions (using a google chrome browser)
1) Ads Manager
2) Ads Create Tool
3) Power Editor Tool
CPC vs CPM
CPC = cost per click CPM = cost per 1,000 impressions
Bid
Just like traditional auctions where interested buyers bid the max price they’re willing to pay for a specific item, the Facebook auction allows advertisers to declare the max price they’re willing to pay for a click, impression, or conversion. The Facebook auction is used both to determine which as to show and how much this winning as will ultimately get charged
Conversion pixel
A conversion pixel is a tool from Facebook that allows you to track as effectiveness outside of the Facebook network to other properties on the web
