Advantages

Question 1

Describe validity

Answer 1

Rich source of qualitative data

Question 2

Describe insight

Answer 2

Understand what something is like to experience it
“verstehen”
gain empathy and insight into their meaning and viewpoints

Question 3

Describe flexibility

Answer 3

enter with an open mind not a hypothesis
Change direction due to new situations
Allows researched to discover things that other methods may miss

Question 4

Describe practical advantages

Answer 4

Rapport, observe deviant groups

cicourels - study of how police categorise juveniles by making unconscious assumpotions about criminal types