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Question 1

Know Please call aunt Vera to eat Vietnamese spring rolls

Answer 1

P C A V T E V S

(Please Call Aunt Vera To Eat Vietnamese Springrolls)

1. PRODUCT:
   a. What is the product being sold?
   b. What company is behind the product?
   c. What do we use the product for?
2. CONTEXT and CULTURE:
   a. What is the historical context of the text?
   b. How is this reflected in the language and images of the ad?
   c. What is the ad saying about a particular culture or society?
3. AUDIENCE:
   a. Who is the “target audience”?
   b. What are the clues (words, images, sounds, etc.)?
   c. What is their age, ethnicity, class, profession, interests, etc.?
   d. What words, images or sounds suggest this?
4. VALUES:
   a. What human needs, fears or desires are being appealed to?
   b. Health? Family? Sexuality? Being Loved? Security? Social Acceptance?
   c. What positive or negative value messages are presented?
5. TEXT:
   a. What is the “text” of the message?
   b. What we actually see and/or hear: written or spoken words, photos,
   drawings, logos, design, music, sounds, etc.
6. EMOTION and MOOD:
   a. What emotions does the text evoke?
   b. How do the language and image contribute to this emotional response?
7. VISUALS and LAYOUT:
   a. How are images and layout used to add an effect?
   b. What is pictured and why?
   c. What colors are used and how does this enhance the tone or mood of the
   text?
8. SUBTEXT:
   a. What is the “subtext” of the message?
   b. What do you think is the hidden or unstated meaning?
   c. What ASSOCIATIONS are made?

Question 2

Characteristics of advertisements (read and understand)

Answer 2

What are some characteristics of advertisements?
● They are ubiquitous / everywere.
● They need to get our attention quickly cut through the clutter.
● They are SELLING a product.
● They are emotional.
● They are visual but also use language! The are multimodal.
● They are a time capsule and reflect the time in which they are created.
● They are creative, clever and fun to talk about!