Advertising

Question 1

Visuals

Answer 1

The images or pictures in an ad

Question 2

Copy

Answer 2

The words in an ad are called ‘copy’

Question 3

What are some of the key advertising words and techniques?

Answer 3

○Appealing
○Attractive
○Bright
○Caption
○Colourful
○Composition
○Copy
○Contrasting
○Image
○Layout
○Looking at a particular lifestyle
○Logo
○Price
○Slogan
○Special offers
○Target audience
○Text
○Puns
○Celebrity endorsement
○Informative
○Visually striking