Advertising

Question 1

Plays a key role in hightening competition, lowering prices, introducing new products, raising people’s awarness, it enables consumers to make intelligent choices.

Answer 1

Pros of advertising از كتاب

Question 2

Mailshot

Slogan

Campaign

Target market

Word of mouth

Cross-selling

Soft sell

Answer 2

Advertising plan

Overconsumption

Public relations

Merchandise

Market research

Mass-market