Adverts

Question 1

Maslow

Answer 1

Hierarchy of needs
Physiological 
Safety
Love and belonging
Esteem
Self actualisation

Question 2

Dyer

Answer 2

Lines of appeal
Happy families
Rich luxurious lifestyles
Dreams and fantasy
Successful romance and love
Elite people/experts
Glamorous places
Successful careers
Art, culture, history
Nature and natural
Beautiful women
Self-importance and pride
Comedy 
Childhood

Question 3

Fowler 15 basic needs

Answer 3

Sex
Affiliation - friendship
Nurture 
Guidance
Aggress - get even
Achieve
Dominate - power
Prominence - social status
Attention
Autonomy
Escape
Feel safe
Aesthetic sensations
Satisfy curiosity
Physiological

Question 4

Simple adverts

Answer 4

Mostly text describing product
Requires audiences to already have interest
Found in hobby magazines
Mild encouragement maybe

Question 5

Compound

Answer 5

Subtle association

Picture does the persuading

Question 6

Complex

Answer 6

Normally for luxury products
Sell using luxury lifestyle that the product fades into
Visual imagery associated with wealth, status, etc.

Question 7

Sophisticated

Answer 7

Extension of complex
Explore hidden/subconscious feelings
Dream-like imagery