age representations

Question 1

7 stereotypes of children in the media

Answer 1

• victims of horrendous crimes (Jamie Bulger)
• cute
• little devils (Bart Simpson)
• brilliant
• brave little angels (suffering terminal illness)
• accessories
• modern (children these days)

Question 2

Heintz-knowles - childhood

Answer 2

children on tv portrayed as motivated by romance, sport & peer relationships. don’t cope with serious societal issues
positive representations

Question 3

Wayne et al - youth

Answer 3

• media only delivers one dimensional picture of youth that encourages fear & condemnation not understanding
• distracts from real problems of youth that is caused by gov & society
• constructed as folk devils

Question 4

functionalists - youth

Answer 4

media reminds adolescents what is socially expected of them
shows what punishments to expect

Question 5

pluralists - youth

Answer 5

representations reflect reality - youths commit crime

Question 6

GUMG - youth

Answer 6

negative representation as agenda set by older people

Question 7

elderly stereotypes

Answer 7

• grumpy
• mentally challenged
• infantile
• burden

Question 8

Landis - invisible elderly

Answer 8

Family Circle magazine only 8% of stories focused on 55+

Question 9

Age Concern - invisible elderly

Answer 9

2000- 21% of population over 65 compared to 7% of representations on TV

Question 10

grey pound

Answer 10

life expectancy increase = socially and economically active for longer so media reinventing how they deal with elderly
accounts for 50% of consumer spending

Question 11

Lee et al - elderly

Answer 11

ads portray elderly as ‘golden agers’ however this is an unrealistic stereotype