the total amount of spending in the economy from all of the different sectors
o Three effects of AD and why it is negative
o Income effect
As price level changes, real value of households income or wealth is affected
• E.g. if price level rises (inflation rate rises), purchasing power of your income or wealth falls
o Interest rate effect
A rise in the general price level means that households and firms need to demand more funds to finance their transactions
The rising demand for money drives interest rates upwards, increasing the cost of borrowing and acting as a disincentive to spending
Summary
• Rise in price level increases interest rates which reduces investment and consumption
o Open economy effect
If domestic price level (inflation) rises relative to other countries, domestic goods and services will become less competitive in those countries
• This means that there will be fall in exports
At the same time, rise in domestic price level will mean consumers and firms will purchase more goods and services from foreign producers and less from domestic producers
• Spending on import will increase and net exports will fall
Shifts in AD curve
Aggregate Supply