Analytics

Question 1

What is the process of digital analytics?

Answer 1

Data collection > data measurement > data analysis > reporting and visualization > performance optimization

Question 2

What are the TikTok analytics?

Answer 2

• Number of likes
• Number of comments
• Number of shares
• Viewership
• Traffic source (personal profile, For You, Following)
• Audience territories

Question 3

What are the Instagram analytics?

Answer 3

• Reels share: how many users shared your reel
• Reel interactions: total likes, comments, shares, saves
• Drop-off rate: How many people stop watching before the end

Question 4

What are the five steps online marketing plan?

Answer 4

1 - define your customer
2 - choose your targets & monitor your conversion rates
3 - budget
4 - creating your ad content
5 - tracking and monitoring your ads

Question 5

What is conversion rate?

Answer 5

the number of clicks-through it takes to achieve your target measurement