where is majority of qualitative data generated by
case studies
interviews
observations
questionnaires
initial categorising
where large quantities of written notes are read and re-read to group items together looking for common themes
indigenous categories
researchers make use of natural categories participants use to describe themselves that arise from the qualitative data that the participants suggest in their own words - essentially cannot be manipulated
use of quotataions
can be included to typify a particular point of view expressed (consent always needed for this)