Antithesis
the presentation of two contrasting images. The ideas are balanced by word, phrase, clause, or paragraphs. “To be or not to be…”.
Rhetoric
the art of effective or persuasive speaking or writing, especially the use of figures of speech and other com positional techniques.
Collquialism
a word or phrase used in every day conversation and informal writing but that is often inappropriate in formal writing (ya’ll, ain’t, can’t)
Connotation
words suggesting implied meaning because of its association in a reader’s mind. This is the opposite of denotation.