What did Apple launch to respond to Greenpeace?
- ‘Green My Apple’ campaign
- 75% renewable energy
- moved up to 6th from 11th in Green Electronics ranking
How many full time employees does Apple have?
98,000
When did Apple start business?
1976
How many at Apple’s European Headquarters?
4000
What has Apple’s European Headquarters attracted?
FDI from other high tech firms
Why did Greenpeace criticise Apple?
- non-renewable energy
- lack of recyclability of products
- chemicals pollute water supplies
In ______ how many workers were poisoned by a chemical used to clean screens, and sued Apple as factories were not correctly ______?
- 2010
- 50
- ventilated
Of its 453 retail stores, how many are in Europe/Middle East and how many are in China?
Europe/Middle East - 110
China - 25
In 2011, what % of sales were from the USA?
44%
Apple is the number 1 global brand, what is the value?
US $145 billion
Where are Apple’s headquarters?
Cupertino, Northern California, USA
In 2006, what was reported of Chinese Foxconn factories?
- 200,000 workers lived and worked in the factory
- over 60hr week
Where is Apple’s Headquarters in Europe and why were they lured there?
- Cork, Ireland
- Gov 12.5% Corporation tax (2nd lowest in Europe)
How many suicides as a result of Foxconn factory working conditions?
14 in 2010
What has Apple been accused of?
Corporate Tax Avoidance
Apple’s assembly of main products are outsourced to?
Foxconn, in China
Where are their main products designed and why?
- Silicon Valley, California
- Agglomeration
Over the past 5 years, where has Apple’s most rapid growth been, outside of USA?
Asia-Pacific region
How many retail stores in how many countries?
450 stores in 16 countries
