Introduction (CCTAP)
Context
Contention
Tone
Audience
Purpose
What should the introduction do
Inform the whole piece you are analysing
Context
State the issue and why it is an issue
Contention
What is the writer arguing
Tone
State the main tone and tonal shift
Audience
3 audiences
Purpose
What do they want to happen next
Body paragraphs (ASELE or ASEE)
Argument
Strategy
Evidence/language
Effect
Arguement
Main point
Strategy
Persuasive techniques and the use of literary devices if prevalent
Structuring strategies/paragraphing
Evidence/language
Use quotes of words or phrases in the text
Identify positive ad negative words and explain why they are used
Effect
Impact on target audience