What is a population?
The whole set of items that are of interest.
What is a census?
A measure of every member of a population.
What is a sample?
A selection of observations taken from a subset of the population which is used to find out information about the population as a whole.
What are the advantages of a census?
What are the disadvantages of a census?
What are the advantages of a sample?
What are the disadvantages of a sample?
- The sample may not be large enough to give information about small sub-groups of the population.
What are sampling units?
Individual units of a population.
What is a sampling frame?
When sampling units are individually named or numbered to form a list.
What is simple random sampling?
Where every sample has an equal chance of being selected.
What are the advantages of simple random sampling?
What are the disadvantages of simple random sampling?
What is systematic sampling?
When elements are chosen at regular intervals from an ordered list.
What are the advantages of systematic sampling?
- Suitable for large samples and large populations.
What are the disadvantages of systematic sampling?
- It can introduce bias if the sampling frame is not random.
What is stratified sampling?
When the population is divided into mutually exclusive strata (e.g. males and females) and a random sample is taken from each.
What are the advantages of stratified sampling?
- Guarantees proportional representation of groups within a population.
What are the disadvantages of stratified sampling?
- Selection within each stratum suffers from the same disadvantages as simple random sampling.
What is quota sampling?
An interviewer or researcher selects a sample that reflects the characteristics of the whole population.
What are the advantages of quota sampling?
What are the disadvantages of quota sampling?
What is opportunity sampling?
Taking the sample from people who are available at the time the study is carried out and who fit the criteria you are looking for.
Sometimes called convenience sampling.
What are the advantages of opportunity sampling?
- Inexpensive.
What are the disadvantages of opportunity sampling?
- Highly dependent on individual researcher.