What is a population?
A population is the whole set of items that are of interest
What is a sample?
A sample is some subset of the population intended to represent the population
What is a sampling unit?
Each individual thing in the population that can be sampled is known as a sampling unit
What is a sampling frame?
Often sampling units of a population are individually named or numbered to form a list called a sampling frame
What is a census?
Data collected from the entire population is known as a census.
Data can either be collected from a sample, or from the entire population.
What are the advantages of a census?
What are the disadvantages of a census?
What are the advantages of a sample?
What are the disadvantages of a sample?
Simple random sampling - how to carry out
Simple random sampling - advantages
Simple random sampling - disadvantages
Systematic sampling - how to carry out
Systematic sampling - advantages
Systematic sampling - disadvantages
Stratified sampling - How to carry out
Population is divided into groups (strata) and a simple random sample is carried out in each group.
- Same proportion sampled from each strata.
- population size (N) / sample size (n)
- Used when sample is large and population naturally divides into groups
Stratified sampling - advantages
Stratified sampling - disadvantages
Quota sampling - How to carry out
Quota sampling - advantages
Quota sampling - disadvantages
Opportunity sampling - how to carry out
Opportunity sampling - advantages
Opportunity sampling - disadvantages