What was Eagly and Carli 1981?
Meta analysis of 148 studies.
Found that women tend to conform more than men in public situations
What did Bond and Smith 1996 find?
Collectivist cultures such as China have higher conformity rates
What did Williams and Sogon 1984 find?
Conformity was higher when majority of the group were friends
Positives of Aschs study?
Controlled
Replicable
Difficult to guess the aim
Application
Negatives of Aschs study?
Low population validity
Lacks in mundane realism
Temporal validity
What did Perrin and Spencer 1980 find?
That maths and engineering students have lower levels of conformity
When was Aschs line experiment?
1951
Who were the participants of Aschs study?
123 students. American male college students.
18 trials. Only 12 were incorrect.
Multiple confederates
What were the results of Aschs study?
In groups settings 75% of participants made at least one error.
37% conformed every time
How did group size affect Aschs Experiment?
Varied confederates size.
1 confederate = 3% conformity
2 = 12.8%
3 = 32%
15 = 29%
How did unanimity affect Aschs Experiment?
1 confederates gave the correct answer = 5% conformity
1 confederates gave a different incorrect answer = 9%
How did task difficulty affect Aschs Experiment?
Shorter lines resulted in more conformity as they were harder
