SLT
Rests on the idea of observational learning:
that learning occurs through the observation and imitation
of behaviour performed by role models.
SLT differs from behaviourist approach
SLT recognises the importance of cognitive processes
and rejects the notion that learning is purely the outcome of a stimulus-response loop.
Identification
involves associating with the qualities, characteristics and views of role models, to become more like that person.
Evidence for identification
There is evidence, from Shutts et al (2010), to suggest that for children, the age and gender similarity to models is an important determinant of imitation.