Attention
or selective attention—is the process of selecting or focusing on one or more stimuli for enhanced processing and analysis.
Arousal
is the global level of alertness in an individual. This would enhance processing and analysis of ALL stimuli, without preferences.
Forms of attention
Cocktail party affect
selectively enhanced attention to filter out distracting stimuli. (And this effect is made worse by alcohol consumption!)
if two stimuli in each ear, cannot recall any in nonattended ear
Dichotic presentation
simultaneous delivery of different stimuli to both ears at the same time.
Shadowing
In dichotic presentation, shadowing is the task requiring the participant to focus and repeat the stimulus from one ear
Innattentional blindness
Inability to perceive stimuli when focused on one set of stimuli
gorilla in a passing game
Divided attention tasks
subjects are asked to process two or more simultaneous stimuli.
These tasks show that attention is a limited resource.
Attentional spotlight
part of environment highlighted for enhanced processing of stimuli, constatly shifting
Models of attentional bottleneck
Early-selection model
late-selection model
combo models
Stroop task
Perceptual load
Endogeneous v. Exogeneous attention
Endogeneous attention
Exogeneous attention
both work together and coordinate to analyze surroundings
Symbolic cuing task
Peripheral spatial cuing task
Inhibition of return
reluctance of attention to move to a location it has just visited, especially after a delay
causes a valid exogeneous cue to actually increase reaction time on a peripheral spatial cuing task when a long delay has occured
Types of visual search
feauture search reaction time unaffected by number of other items, but conjunction search reaction time directly proportional to number of other items
Feature integration theory
conjunction searches use attentional shifts to coordinate feature maps (overlapping maps of the searched array, with each map focused on one particular stimulus attribute like color, shape, etc.).
ERPs on attention
Auditory
Visual
ERPs on peripheral spatial cuing task
scalp electrode on contralateral visual cortex
Attention on cells
orientation selective depends on attention, great attention means greater response
increase in neural activity in contralateral visual cortex when attention
Attention and receptive fields
Can see affects of shift in attention on a single (V1/V4?) cell
evidence for attention neurons
attention can tune the receptive field of extrastriate visual neurons
Superior colliculus
Pulvinar