Attitudes

Question 1

What is an attitude?

Answer 1

The association between behaviour or object and evaluation

Question 2

Basics of LaPiere’s study

Answer 2

Went to 251 hotels with Chinese people. They were served by all but 1 establishment.
Later, LaPiere called up these restaurants and asked if they would service them. All but 1 refused service.
Conclusion: Attitudes and behaviours didn’t match

Question 3

What is the principle of compatibility

Answer 3

When attitudes and behaviour will be related when measured in the same way.

Question 4

Dual process models of persuasion

Answer 4

1. Elaborationn model - Central and Peripheral routes. Attitudes are influenced by different route in which it follows
2. Heuristic systematic model