how are attitudes formed? (6)
define prejudice
a preconceived opinion that is not based on reason or actual experience
define stereotyping
a fixed, over generalised belief about a particular group or class of people
how can school form an attitude?
how can experiences form an attitude?
how can socialisation form an attitude?
how can culture form an attitude?
how can social class form an attitude?
how can media form an attitude?
what is the impact of a positive attitude?
what is the impact of a negative attitude?
what is the model called for attitudes?
triadic model
what are the 3 components of the triadic model?
affective
behavioural
cognitive
give an example affective
sport is boring
give an example of behavioural
don’t participate in any sport/avoid it
give an example of cognitive
don’t value sport/understand the need
what are the 2 theories to change an attitude?
explain cognitive dissonance theory
if 2 attitudes oppose each other it results in conflict. this produces emotional discomfort which is called dissonance. in order to change an attitude we need to create dissonance
how do you change affective in CDT?
provide a positive new experience
how do you change cognitive in CDT?
provide new knowledge or update knowledge
how you change behavioural in CDT?
explain persuasive communication theory
changing an attitude through persuasive communication. the message must be accurate, clear, easily understood and unambiguous
what are the 4 key points to PCT?
persuader
message
recipient
situation
examples of the persuader
significant other
role model
authoritative figure
parent/coach/teacher