what has an influence on shaping attitudes
Role models
peer/friends
media
coach/teacher
past experiences
prejudice
what are the 3 components of the traidic model
cognitive - knowledge and beliefs
behavioral - intended behavior
affective - feelings and emotions
how can you change an attitude
positive reinforcement
roles models
goal setting
use peer pressure
raise confidence
negative reinforcement
punishment
cognitive method
affective method
what is cognitive dissonance
creating a difference between the elements of an attitude