What is an attitude?
a value aimed at an attitude object
- value or believe towards something
How are attitudes formed?
What is the triadic model?
What is the cognitive part of the triadic model?
What is the affective part of the triadic model?
What is the behavioural part of the triadic model?
How do you motivate change in a performer’s attitude?
What is cognitive dissonance?
Give an example of cognitive dissonance?
What is persuasion?
How to change behaviour of a tennis player to train more often
Cognitive - believe in their skills and believe that training will help them train
Affective - feel that training is fun and helpful
Behaviour - train more regularly
How are attitudes formed due to Conditioning
Rewards will strengthen exciting attitudes & thus strengthen the intension to train
How are attitudes formed due to Socialisation / social learning
We learn from role model / parents. Media had become a powerful former of attitudes including negative = stereotyping
The two psychological theories about changing attitude
1) persuasion communication
2) cognitive dissonance
What factors affect persuasion communication
The persuader- the person attempting to change behaviour
The receiver - the wholes attitude needs to be changed
Quality of message
What should be characteristics of a persuader
1) high status in the eye of receiver
2) high credibility = their message can be trusted
3) high popularity = effective message transfer
What are the pros and cons of persuasive communication and cognitive dissonance
Pro: allows you to understand negative behaviour and factors that would contribute to changing attitude, along with strategies.
Con: too simplistic as it doesn’t consider personality, motivation or whether they have a need for consistency