Audience

Question 1

Media effects - Albert Bandura

Answer 1

• people reciprocate the violent behaviours they see in the media

Question 2

Cultivation theory - George Gerbner

Answer 2

• media cultivates ideas

Question 3

Reception theory - Stuart Hall

Answer 3

• audience members have different perceptions of media and messages

Question 4

Fandom - Henry Jenkins

Answer 4

• fandoms are formed around media
• passive -> active audiences
• audiences
  creating their own versions of the product

Question 5

‘End of audience’ theories - Clay Shirky

Answer 5

• passive audiences are dying out
• social media
• digital convergence