audience charecteristics

Question 1

age

Answer 1

• babies
• children
• teenagers
• middle-aged
• elderly

Question 2

gender

Answer 2

• female
• male
• non-specific
• non-binary

Question 3

cultural and religious backgrounds

Answer 3

cultural factors:
- language
- clothing
- cuisine
- customs
- traditions
- interests
religion:
- christianity
- buddhism
ethnicity:
- western
- eastern
- african
- latino
- hispanic
- Polynesian
- indigenous people

Question 4

socioeconomic status

Answer 4

• financial position
• social position
• employment state
• salary level
• educational background

Question 5

location

Answer 5

• urban/rural/suburban
• which country/language?
• global

Question 6

interests

Answer 6

• animal interest groups
• sporting associations
• music fans
• fashion - conscious consumer
• hobby groups
• art groups
• entertainment (movies, gaming, podcasts)
• food and dining
• environmental interest
• social justice