Audiences

Question 1

Who were domestic products aimed at?

Answer 1

Despite the war domestic products continued to be aimed at women

Question 2

Who was the likely target audience?

Answer 2

-affluent lower-middle class women because of their supposed need for innovative domestic technologies and products
-Newly married women with young families (Clothing on washing line connotes this)

Question 3

How is the demographic constructed?

Answer 3

Constructed through the adverts use of women with whom the audience might personally identify with (uses and gratifications theory)

Question 4

Preferred reading (Stuart Hall)

Answer 4

Preferred reading of the advent is despite Tide being a new product Tide provides solutions to the audiences domestic chore needs