Barney

Question 1

Barney

Answer 1

SWOT analysis
Strengths
Weaknesses
Opportunity
Threats

Question 2

Important questions that Barney addresses about a company’s resource and capabilities

Answer 2

Value
- How valuable are their resources. How valuable are they to their customers tastes?
Rareness
- Resource or capability common to many firms or not? If its rare and valuable. It’s good
Imitability
- Duplication/Substitution
- Reputation/Trust
Organization
- Firm must be organized to exploit its resources and capabilities. (Return/Compensation policy)