Basic types of data

Question 1

Quantitative data:

Answer 1

These are numerical measurements of a quantity or amount.

Question 2

Qualitative data:

Answer 2

Non-numerical data. Usually textual or narrative form.

Question 3

Strengths of using quantitative data:

Answer 3

It’s easy to interpret.

It can be used for comparisons.

Question 4

Weaknesses of using quantitative data:

Answer 4

It does not allow the participants to give a reasoning for their answer.

Question 5

Strengths of using qualitative data:

Answer 5

It’s personal.

It’s more details and gives the psychologist understanding of their answer.

Question 6

Weaknesses of using qualitative data:

Answer 6

It cannot be calculated, it has to be operationalised.

It cannot be compared.