BCG

Question 1

Relative market share will result in increased generation of cash due to:

Answer 1

1 Experience curve/economies of scale (more output reduces costs to provide and
2 Brand recognition and bargaining power
3 Entry Barriers

Question 2

Growing Markets require case investments to:

Answer 2

Increase capacity and sustain growth- production facilities

Question 3

Stars have

Answer 3

High Growth and High Market Share

Question 4

Cash Cows have

Answer 4

Low Growth and Hugh Market Share

Question 5

Dogs have

Answer 5

Low Growth and Low Market Share (Cash Traps)

Question 6

Problem Children have

Answer 6

High Growth/ Low Market Share