BCG Matrix

Question 1

Star

Answer 1

High Market growth High market share - build - cash neural

Question 2

Question mark

Answer 2

High market growth, Low market share - Harvest/Build - could result in negative cash flow

Question 3

Cash cow

Answer 3

Low market growth high market share - hold harvest - positive cash flow

Question 4

Dog

Answer 4

Low market growth low market share - divest (maybe hold of modest cash flows)

Question 5

High market growth, high market share

Answer 5

Star - Build - Cash Nueral

Question 6

High market growth, low market share

Answer 6

Question mark - Harvest/Build - could result in negative cash flow

Question 7

Low market growth high market share

Answer 7

Cash cow - hold harvest - positive cash flow

Question 8

Low market growth, low market share

Answer 8

Dog