Let’s say I’m working on an IPO for a client. Can you describe briefly what I would do?
First, you meet with the client and gather basic information – such as their financial details, an industry overview, and who their customers are.
Next, you meet with other bankers and the lawyers to draft the S-1 registration statement – which describes the company’s business and markets it to investors. You receive some comments from the SEC and keep revising the document until it’s acceptable.
Then, you spend a few weeks going on a “road show” where you present the company to institutional investors and convince them to invest. Afterwards, the company begins trading on an exchange once you’ve raised the capital from investors.
What’s in a pitch book?
It depends on the type of deal the bank is pitching for, but the most common structure is:
1. Bank “credentials” (similar deals they’ve done to “prove” their expertise).
2. Summary of a company’s options (“strategic alternatives” in banker-speak).
3. Valuation and appropriate financial models (for example, if you’re pitching for
an IPO you might show where the IPO proceeds would go).
4. Potential acquisition targets (buy-side M&A deal) or potential buyers (sell-side
M&A deal). This is not applicable for equity/debt deals.
5. Summary and key recommendations.
Walk me through the process of a typical sell-side M&A deal.
Walk me through the process of a typical buy-side M&A deal
Walk me through a debt issuance deal
The main differences vs. an IPO: there are fewer banks involved, and you don’t need SEC approval to do any of this because debt is not sold to the “general public” but rather to sophisticated institutional investors and funds.