•Behaviour Finance•
Cognitive - Hindsight bias
Hindsight bias - see past events as having been predictable, resulting in regret or forgetting errors
•Behaviour Finance•
Cognitive - Illusion of control bias
Illusion of control bias - assuming they can influence the outcome
•Behaviour Finance•
Cognitive - Representativeness bias
Representativeness bias – classify new information based on past experiences/stereotype heuristics.
•Behaviour Finance•
Cognitive - Confirmation bias
Confirmation bias – Look for / notice what confirms beliefs (ignore contrary data)
•Behaviour Finance•
Cognitive - Conservatism bias
Conservatism bias
•Behaviour Finance•
4 axioms of Utility Theory
If all holds, individual is rational
1. Completeness: defined preference and decides b/w 2 choices (A > B)
2. Transitivity: rankings are applied (if A > B and B > C, then A > C)
3. Independence: new item does not change independent utility (if A > B then [A + C] > [B + C]) – utilities are additive and divisible
4. Continuity: smooth and continuous (unbroken) indifference curve
•Behaviour Finance•
Bayes’ Formula
Bayes Formula – how probabilities should change given new information (i.e. conditional probability)
P (A | B) = [P (B | A) * P (A)] / P (B) = probability of A given B (eg. A urns, B red ball.)
•Behaviour Finance•
Decision tree under Traditional Finance
Rational Economic Man (REM)
•Behaviour Finance•
Utility Function - Traditional Finance vs. Behaviour Finance
Traditional finance - risk averse (concave, eg. insurance), risk-loving (convex, eg. lottery ticket) or risk neutral
Behaviour Finance - Double inflection utility function (utility change based on the level of wealth) + Prospect Theory

•Behaviour Finance•
Prospect Theory
Prospect Theory - Alternative to utility theory, dependent on framing effects
•Behaviour Finance•
Behavior Finance Decision Tree
(i) Editing phase - Organize and reformulate simplify option
(ii)Evaluation phase - people are loss-averse and reference dependent – decisions are made based on wpv (weight * probability * value)
•Behaviour Finance•
Bounded Rationality
Bounded Rationality - Relaxes perfect information and process according to expected utility theory.
Satisfice (satisfy + suffice) when bounded by constraints (e.g. time and money). It may not be optimal, but it is acceptable / adequate
When some (but not all) information is available, use heuristics (rule of thumb).
•Behaviour Finance•
Forms of Efficient Market Hypothesis
(and market anomalies)
(i) Weak form: price and volume (i.e. technical analysis do not work)
(ii) Semi-strong form: public information, prices, volume (i.e. technical and fundamental analysis do not work)
(iiI) Strong form: public and private information (i.e. technical, fundamental or insider information do not work)
Market anomalies: Fundamental (small vs large cap), Technical (moving avg) and Calendar (January effect)
•Behaviour Finance•
Traditional Finance Portfolio Construction
MVO subject to constraints and objectives
•Behaviour Finance•
Behavioral Finance Portfolio Construction
Asset Pricing (equity discount rate)
CAPM + SDF = rf + risk premium + sentiment premium (i.e. stochastic discount factor considering dispersion of analysts forecast)
•Behaviour Finance•
Behavioral Biases:
Cognitive errors vs Emotional biases
Cogntive errors: heuristics / memory errors, faulty reasoning
Emotional biases: impulse or intuition, reasoning influenced by feelings.
•Behaviour Finance•
Cognitive Errors
Confirmation bias - Related bias
•Behaviour Finance•
Cognitive Errors
Believe Perseverance Biases
CC-RIH’der
•Behaviour Finance•
Cognitive Errors
Information-Processing Biases
FAMA
•Behaviour Finance•
Emotional Biases
Loss aversion bias - Related bias
Disposition Effect - Selling winners and holding on to losers
•Behaviour Finance•
Emotional Biases
Overconfidence bias - Related bias
•Behaviour Finance•
Emotional Biases
Self-control bias - Related bias
•Behaviour Finance•
Emotional Biases
Regret-aversion bias - Related bias