focus on observable behaviour only (not needed In 16 marker)
controlled lab studies + use of non-human animals
by Ivan Pavlov
Operant conditioning - bf skinner
What is positive reinforcement?
If a behaviour results in a pleasant consequence the behaviour is likely to be repeated
What is negative reinforcement?
If a behaviour results in the removal of an unpleasant consequence then the behaviour is likely to be repeated
Punishment
If a behaviour results in an unpleasant consequence then the behaviour is not likely to ever be repeated
The skinner box experiment
principles have been used in real life situations
skinners box has controlled conditions to discover possible casual relationships between 2 variables
’preparedness’
enviromentally deterministic
ethical issues