● What increases the likelihood of behaviour being repeated?
Reinforcement
▲ How do associations develop in classical conditioning?
Through repeated pairing of stimuli
✪ Why might environmental explanations reduce personal responsibility?
Behaviour is seen as controlled by external learning
✪ Why might behaviourism be criticised for being reductionist?
It reduces behaviour to stimulus‑response learning
✪ How does the two‑process model explain phobias?
A phobia is acquired through association and maintained through negative reinforcement
● What does the behaviourist approach say humans are born as?
A blank slate
● What decreases the likelihood of behaviour being repeated?
Punishment
✪ Why is the behaviourist approach criticised for environmental determinism?
It claims behaviour is controlled by external factors such as learning
● What does UCR stand for?
Unconditioned response
● What environments are used in behaviourist research?
Controlled environments
▲ How does operant conditioning explain behaviour change?
Behaviour is influenced by rewards, reinforcements and punishment
▲ How does punishment influence behaviour?
It decreases the likelihood of behaviour being repeated
▲ Why did Skinner use rats in his research?
To test learning through consequences
▲ How does negative reinforcement affect behaviour?
It increases the likelihood of behaviour being repeated
✪ Why might behaviourism oversimplify human behaviour?
It explains behaviour only through learning from the environment
▲ Why can behaviour be unlearnt according to behaviourists?
Because behaviour is learnt from the environment
● According to behaviourists, behaviour is learnt from what?
The environment
● Who developed operant conditioning?
B.F Skinner
✪ How could environmental determinism affect therapy implications?
Individuals may feel behaviour is outside their control
▲ Why does the neutral stimulus initially produce no response?
It has not yet been associated with the UCS
▲ How does classical conditioning begin before learning?
A UCS naturally produces a UCR
● What type of techniques are used in behaviourist research?
Objective techniques
▲ How does positive reinforcement affect behaviour?
It encourages behaviour to be repeated
● Who developed the Behaviourist approach?
John B. Watson