Big Data

Question 1

Data on big data: numbers

Answer 1

65% of companies expect to increase spending on predictive analytics (most out of any marketing and sales capabilities)

1.5 x , companies that have strong analytics are 1.5 times more likely to be faster growers than peers

61% , companies that believe they are making effective use of analytics. Vs 43% just five years ago.

Question 2

4 special ways of achieving success in Using predictive analysis

Answer 2

1. Agreeing on goals - decide what they want to achieve with their tools. Focus on most important things.
2. Getting the right people - have really smart and talented people using these tools. Know how to use them in the best way.
3. Using the tools well - use tools to make decisions quickly…Etc.
4. Making changes happen - make sure everyone in team knows how to use the tools and believe in hem. Helps team work together and get better results