Big Data Flashcards

(8 cards)

1
Q

Define:

Big data

A

The large amounts of data being collected on us

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2
Q

Features of big data

A
  • Volume
  • Velocity
  • Variety
  • Variability
  • Complexity
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3
Q

Define:

Volume

A
  • The amount of data that is collected on us
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4
Q

Define:

Velocity

A
  • How fast new data is created
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5
Q

Define:

Variety

A
  • The Different types of data that are collected on us
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6
Q

Define:

Variability

A
  • The inconsistent pace at which data is created
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7
Q

Define:

Complexity

A
  • Data is drawn from many different sources
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8
Q

Social media statistics

A
  • Tiktok has 135.8 mill US users
  • Facebook is the most widely used social media
  • 51% of global marketers use youtube

(statista)

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