Big Issue

Question 1

Historical and Product Context

Answer 1

• Street Magazine founded by John Bird and Gordon Riddick
• Sold by street vendors who are homeless or almost homeless
• 2000 vendors in the UK, 500 in London
• World’s most circulated street newspaper
• Sold 200,000,000 in Britain since 1991

Question 2

Slogan and Mission Statement of Big Issue

Answer 2

Slogan - ‘A hand up not a hand out’

Mission Statement - ‘Our mission is to dismantle poverty by creating opportunity through self help, social trading, and business statements’

Question 3

Target Audience of The Big Issue

Answer 3

• 18-35 year olds
• Working middle class
• Anti establishment people

Question 4

Levi Strauss - Structuralism

Answer 4

• Big Issue Vs Vogue

Question 5

Grayson Perry article

Answer 5

• Far left
• Confessional narrative encourages a relationship between Grayson and the reader
• use of strong language suggests that the Big Issue is more Niche and doesn’t adhere to guidelines
• For open minded audiences
• creates Binary Oppositions between Left and Right Wing