Tessa Perkins suggested that…
- stereotypes are not always false.
- all narratives follow a regular structure.
- there are seven basic plots which are repeated again and again.
- texts are produced for the viewing pleasure of heterosexual men.
stereotypes are not always false.
Which of these are the BBC’s ideologies?
To challenge and take risks.
To inform, educate, entertain.
To uphold British ideologies.
To divert, inform and self-actualize.
To inform, educate, entertain.
‘To feature more than two named women who speak to each
other about something other than a man’ is the basic premise of…
- the Uses and Gratifications model.
- the male gaze.
- the cultivation model.
- the Bechdel test.
the Bechdel test
Which of these is NOT one of the human needs suggested by
Maslow?
- Physiological and basic
- Safety and security
- Exploration and adventure
- Belonging and love
Exploration and adventure
Which of these is required for the hypodermic theory to work?
- An active audience
- A liberal audience
- A passive audience
- An opinion leader
- A passive audience
Which of these is NOT one of Barthes media codes?
- Enigma Code
- Action Code
- Parallel code
- Semantic Code
Parallel code
Todorov’s basic narrative structure =
- disruption, order, chaos
- good always succeeds
- equilibrium, disruption, new equilibrium
- audiences negotiate their own meanings
equilibrium, disruption, new equilibrium
Levi-Strauss recognised that…
- media texts provide diversion from everyday life
- audiences negotiate their own meanings for a text regardless of production values
- audiences can be classified by their personalities and behaviours
- media texts are built around binary oppositions
- media texts are built around binary oppositions
Convergence is…
- the process of editing together sounds and images
- the coming together of different media technologies
- the classification of media texts into groups of a particular type
- a dramatic device at the end of an episode in a series which leaves the audience eager to discover what happens next
- the coming together of different media technologies
According to Stuart Hall audiences might react in different ways to texts. These are:
- equilibrium, dis-equilibrium, new-equilibrium
- diversion, social, information
- preferred, negotiated, oppositional
- enigmatic, semantic, action
preferred, negotiated, oppositional
Which of these regulates an aspect of the British media?
- BBC
- OFSTED
- ASA
- ASA
With reference to advertising, what does AIDA stand for?
- Awareness Interest Desire Action
- Adults Ideas Don’t Alter
- Audience Institution Demographic Advertisers
- Always Intend to Deliver Awesomeness
Awareness Interest Desire Action
Which of these is broadsheet newspaper?
- The Daily Mail
- The Mirror
- The Times
- The Sun
The Times
Young and Rubicam suggested that audiences should be considered according to Cross-Cultural Consumer
Characteristics. Some of these are:
- physiological, esteem, self-actualisation
- diversion, identity, surveillance
- emotional, creative, nature
- mainstreamers, aspirers, succeeders
mainstreamers, aspirers, succeeders
In the 1960s Galtung and Ruge devised a set of news values.
Some of these are:
- Sponsorship, Truthfulness, Interactivity.
- Universal, Targeted Audiences, Investigation.
- Criminal Punishments, Vigilantism, Socialisation
- Negativity, Continuity, Elite Nations and Persons.
- Negativity, Continuity, Elite Nations and Persons.
Which of these could be applied to a sponsored YouTube video
where a celebrity recommends a product?
- The hypodermic syringe theory
- The inoculation theory
- The cultivation theory
- The two-step flow theory
- The two-step flow theory
Which of the following are Propp’s character types?
Donor
Criminal
Hero
Princess
Donor
Hero
Princess
An Opinion Leader is someone who…
-encourages others to adopt their views about a topic or product.
-enjoys a media text because someone they respected
recommended it to them.
-is able to see the institution’s preferred meaning in a text.
-enjoys repeat viewings of media texts.
encourages others to adopt their views about a topic or product.
The 4 Key Concepts at A Level Media are:
- Identities, Values, Ideologies, Audience
- Industries, Genre, the news, Sound
- Audience, Media Language, Institution, Representations
- Colour, Characters, Structure, Shot Types
Audience, Media Language, Institution, Representations
Which of these is NOT a media regulatory body in the UK?
BBFC
PCC
ITC
ITV
ITV
The days and times that programmes are shown.
[ ] Schedule
[ ] Station
[ ] Guide
[ ] Schedule
A large group of people who a media product is aimed at.
[ ] Big audience.
[ ] Niche audience
[ ] Mass audience
[ ] Mass audience
The way the media portrays people, groups, places and ideas.
[ ] Genre
[ ] Stereotyping
[ ] Representation
[ ] Representation
The theory that media audiences actively engage with media.
[ ] The Effects Model
[ ] Passive Audience Theory
[ ] Uses and Gratifications Theory
[ ] Uses and Gratifications Theory
