BMG vs BBC

Question 1

monopoly

Answer 1

a market that consists of only one seller or producer

Question 2

convergence

Answer 2

• multi-platform approach that many media industries use to extend their audience reach
• converge with other platforms, e.g., TV, Radio and website
• engage with different audience and extend product reach
• to stay relevant in modern times

Question 3

global conglomeration

Answer 3

where companies in one country buy up companies in other countries
- e.g. news corp owns several media outlets in several different countries

Question 4

What do BMG own?

Answer 4

• 600 magazines
• 400 digital products (e.g. websites)
• 50 radio and tv stations (e.g. Kiss FM, Kerrang, Smash hits, Magic FM)
• operate in 16 countries (on both national and local level)

Question 5

evidence convergence works:

Answer 5

• magazine sold in UK plummeted from 1.21bn to 781m in 2015
• if don’t converge, magazines will fade into obsurity
• in 2016, overall audiences increased by 9.4% when taking PC owners into account
• TA of 16-24 y/o makes use of internet

Question 6

convergence with kerrang!

Answer 6

• converges with social media: Facebook, Twitter, Instagram and youtube
• allows users to be poractive: take part in poles, subscribe and partake
• can download phone app
• on average mobile phones add 46% audience reach (2016)

Question 7

Synergy with kerrang

Answer 7

• Using the logo ‘Kerrang!’ on each convergence
• audience can recognise brand just with the ‘K!’, suggesting their popularity
• same colour scheme: red, black, white and yellow = brand identity
• same font
• same slogan ‘Life is Loud’
• use genre of rock and metal = appeal to niche A

Question 8

facts about BMG

Answer 8

• 111 million annual magazine ciruclation
• # 1 commerical radio network
• 81% of BMG listening is on digital devices
• 27 million UK adults reached
• over 200 million weekly listening hours across stations
• 1 in 3 Uk magazines are BMG owned
• 23.5 million weekly listeners

Question 9

How does a lack of competition (i.e. monopolising) affect the market?

Answer 9

• the financial markets needs competition to be healthy
• comapnies need to challenge each other in order to innovate new products: saturated market devalues the product
• limits growth and stifles innovation
• prices of products and company profits will increase while workers wages will go down
• not able to choose products of better quality and lower prices

Question 10

evidence of monopolisation

Answer 10

• in 1983, 90% of American Media was owned by 60 companies
• in 2011, the same 90% is owned by 6 companies

Question 11

Commericial company

Answer 11

when a private company owns a radio station and generates income through advertising
- in contrast to BBC with licence fee

Question 12

conventions of tv adverts

Answer 12

• name of product
• celebrity endorsement
• product as solution to a problem
• voice over
• slogan
• persuasive narrative

Question 13

Kiss FM demographics

Answer 13

• 15 to 34 y/o’s
• pop, dance and hip hop

Question 14

why changed hosts?

Answer 14

when their previous hosts left, their listeners dropped from 2.09m to 1.4m

Question 15

Why Jordan and Peri?

Answer 15

• improve racial diversity
• both worked in diversity for well over a decade
• best friends, natural relationship
• pair have previously hosted several TV and radio shows => easy transition
• Perri had large following on Tiktok, 1.4m
• reflects young audience
• won british got talent with Diverity => popular

Question 16

Jordan and Perri (breakfast

Answer 16

• upbeat
• music playing in the background
• unscripted
• comedic
• lots of songs cuts
• music centric
• informal, random, strays off topic
• passionate
• interactive
• conversational
• banter

Question 17

how are young audiences positioned by music radio stations? (Pirate Radio)

Answer 17

• sucess of pirate radio won a huge share of the youth, shocking BBC
• PR focus was on contemporary chart music and interaction betwene audience and young presenters. different from the formal and staid style of the BBC
• PR listeners were seen as knowledgeable music fans; could pick up references about artists, B-sides, gigs and genres
• presentational style used direct address and presenters were seen as ‘one of us’: used colloquial language, current slang, was young and sounded like the audience. Different with the staid recieved pronunciation of the BBC light programme

Question 18

how are young audiences positioned by music radio stations? (BBC)

Answer 18

• Radio 1 was BBC’s response to PR
• BBC Radio 1 launched with a mixture of established and younger DJs => tony blackburn
• TB was from PR, made him seem real and credible
• TB and other DJS were free to choose music, could itroduce the audience to new, unusual, niche and unsigned artist.
• Took the audience on a journey of discovery like an older sibling haring their record colleciton and some of their precieved street cred
• casual and unscripted presentational approach, positening the audinece as equal to the presenter
• slang and talked about aspects of life recognisable to the audience
• encouraged interaction from direct adress and through encrouaging letters and phone calls
• made the audience invested as they were part of the content