BMT: STEEPLE Flashcards

(2 cards)

1
Q

What is STEEPLE?

A

measures external environment

Social
Technological
Economic
Ethical
Political
Legal
Environmental

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2
Q

What are the advantages of STEEPLE?

A

promotes pre-emptive thinking and helps managers to plan more strategically, opportunities and threats, simple to create, helps make objective + sensible decisions

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