Books

Question 1

most specialized, varied in content

Answer 1

books on everything

Question 2

power, influence

Answer 2

most important ideas are put into books

• medium of education
• organized information - rapid retrieval

Question 3

invention of the printing press

Answer 3

invented in 15th century in Europe

Question 4

great growth of book industry

Answer 4

2nd half of 20th century

Question 5

permanence

Answer 5

• main characteristic

- don’t throw away right away; keep on bookshelf for a lifetime, sometimes beyond

Question 6

re-use rate

Answer 6

-main characteristic
higher for book that any other medium
-multiple people reading the same book

Question 7

most personal

Answer 7

• main characteristic

- read in private at own pace, own interpretation

Question 8

more complexity, nuance

Answer 8

• main characteristic

- subleties, more than any other medium

Question 9

chage our lives

Answer 9

• main characteristic

- change believes, see world in a new way, new way of seeing ourselves, new values

Question 10

aura of respect, dignity

Answer 10

• main characteristic
• because associated with education
• recorded wisdom of human kind
• reverence that transcends other mediums

Question 11

markers

Answer 11

• main characteristic
• marks our lives, who we are, how you have evolved
• mark live stages (Curious George –> Twilight –> Pride and Prejudice)
• books that travel with us as move
• physical evidence of past
• where you were when you read a book
• impact when you reread, more or less meaning

Question 12

books online

Answer 12

importance of internet for books

-text available online

Question 13

predominance of e-readers &e-books

Answer 13

-importance of internet for books

Question 14

vooks

Answer 14

• importance of internet for books
• a hybrid between a video and book
• takes less space, don’t have to carry around large heavy books

Question 15

reading a book is a physical experience

Answer 15

• impact of internet for books
• part of the enjoyment of reading
• publishers are focusing more on the physical apperance of books to emphasize the physical pleasure of reading a book to contrast the convenence of e-books

Question 16

F-shape experience

Answer 16

• at beginning you read all the way across the page and then start to skim/skip to the end; also read faster
• side-effect of reading online