Boomer Stats

Question 1

Year boomers began turning 65?

Answer 1

2011

Question 2

Year that all baby boomers will be 65 or older?

Answer 2

2029

Question 3

Percent of the population projected to be over 65 in 2029?

Answer 3

20%

Question 4

Population of the United States in 2012?

Answer 4

314 million

Question 5

Population of the United States in 2060!

Answer 5

420 million

Question 6

Percent of the population in 2010 age 65 or older?

Answer 6

13%

Question 7

Baby boomer birth year range?

Answer 7

1946 to 1964

Question 8

In 2010, what is the distribution of population by U65, 65-84 and over 85?

Answer 8

87. 9%
88. 3%
89. 8%

Question 9

In 2030, what is the distribution of population by U65, 65-84 and over 85?

Answer 9

79. 7%
80. 8%
81. 5%

Question 10

In 2050, what is the projected distribution of population by U65, 65-84 and over 85?

Answer 10

79. 1%
80. 4%
81. 5%

Question 11

Racial mix 2005?

Answer 11

Whites 67%
Hispanic 14%
Black 13%
Asian 5%

(Pew)

Question 12

Racial mix 2050?

Answer 12

Whites 47%
Hispanic 29%
Black 13%
Asian 9%

(Pew)

Question 13

In 2016, % of Facebook users 65+?

Answer 13

62%

Question 14

In 2016, % of Facebook users 50-64?

Answer 14

72%

Pew

Question 15

In 2016, % of boomers who have nothing saved for retirement?

Answer 15

46%

IRI

Question 16

% of boomers Plan to work past 70 years old?

Answer 16

43%

Transamerica

Question 17

Total estimated number of baby boomers?

Answer 17

75 million

Question 18

Differentiate “leading” and “trailing” edge boomers by years.

Answer 18

Leading 46-55

Trailing 56-64

Question 19

Trailing attributes

Answer 19

Switched jobs 
Switched carriers
Switched plans
Familiar w/ networks & plan design 
Know most carriers
Loyal to PCP

Question 20

Trailing Boomer women

Answer 20

In workforce
Had own insurance
Eligible for social security
Eligible for Medicare

Question 21

Trailing boomers retire/live

Answer 21

Moving away from AZ & FL
Stay close to home
Hit hard by recession

Question 22

Deloitte recommends

Answer 22

\+ Aligning network strat to new pop growth areas
\+ coord provider across products (U65)
\+ enable aging with grace in the home
\+ find new (local) partners
\+ Tailor comm by segment esp women

Question 23

Trailing boomers health

Answer 23

1999-2014
Higher obesity (27-34%)
Higher diabetes (10-16%)
Under control?
Lower smoking

Question 24

Deloitte trailing boomer health implications

Answer 24

+ tools to help manage chronic conditions
+ leverage patient activation and reset to the surveys and models to identify “willingness to engage” levels
+ develop a well executed health risk assessment strategy
+ enlisting trusted support systems (family)

Question 25

Deloitte survey trailing vs current Medicare

Answer 25

Less satisfied w/ current coverage Costs (38% vs 64%) Benefits (51%-74%) Purchasing experience (52%-73%) Using plan (52%-74%)