Boston Matrix

Question 1

Problem with Boston Matrix

Answer 1

High market share doesn’t guarantee high profitability

Question 2

Stars

Answer 2

High market growth, High market share

Question 3

Cash cows

Answer 3

Low market growth, High market share

Question 4

Question marks

Answer 4

High market growth, Low market share

Question 5

Dogs

Answer 5

Low market growth, Low market share

Question 6

Stars explained

Answer 6

Highly profitable, as high market share
Net cash flow = approx. zero,
-due to high investment > high outflows